The other day I went to the mall, specifically to go to Torrid.  Torrid is basically plus-sized Hot Topic, which probably sounds like a really bad idea, but I love it.  Amongst friends I refer to it as “the slutty fat girl’s store”.   It’s a joke, relax people.

What dawned on me was that plus-sized stores at malls are usually located right next to the food court.  Nine times out of 10 when you see a Torrid or Lane Bryant there is something edible within 20 paces away.  Who makes that decision?  The franchise or the mall store placement planner?  Even better, has someone conducted studies that prove that food court sales increase when plus-sized stores are nearby?

This particular Torrid is not only right next to the food court, but there is also a Mrs. Fields cart right in front of it.  The hilarity of walking out of the mall with a Torrid bag and a Mrs. Fields bag right next to it was not lost on me, as I walked out of the mall with a Torrid bag and a Mrs. Fields bag right next to it.



One Response to “Mall Planning: Slutty Fat Girls & Cookie Carts”  

  1. this may be the best piece of work out of you yet bryson. i laughed my balls off i did.


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